Google Tag Manager
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Google Tag Manager (GTM)
What is Google Tag Manager (GTM)?
Google Tag Manager is a free tool from Google that allows you to add, update, and manage marketing and analytics tags (code snippets) on your website or mobile app without needing to modify the code directly.
These “tags” help you track things like:
- Website clicks
- Form submissions
- Page views
- Button clicks
- Scroll depth
- Conversions
- And much more…
What Do You Learn in Google Tag Manager?
Here’s what you typically learn in a GTM training or course:
- Introduction to GTM – Understanding containers, tags, triggers, and variables.
- How to Install GTM – On WordPress, custom websites, Shopify, etc.
- Tag Creation – Adding tags like Google Analytics, Facebook Pixel, Google Ads Conversion, etc.
- Trigger Setup – When and where a tag should fire (e.g., when someone clicks a button).
- Variables – Dynamic data you can use in your tags or triggers (like click URL, page path).
- Event Tracking – Track actions like downloads, video views, scrolls, etc.
- Preview and Debug Mode – Test everything before making it live.
- Publishing Tags – Going live with your setup.
- Data Layer – Advanced topic to track custom events/data.
- No need for a developer every time you want to add or update tracking code.
- Faster tag deployment – Save time and speed up marketing campaigns.
- Centralized control over all your marketing and analytics tags.
- Reduces errors – Easier to manage than placing individual codes manually.
- Improves accuracy in tracking user behavior on the website.
- Cost-effective – No need to hire a developer for every small update.
- Better marketing decisions – Accurate tracking = better campaign optimization.
- Improves website performance – GTM loads tags asynchronously, reducing load time.
- Scalable – As your business grows, GTM can handle complex tracking without heavy dev work.
- Enhanced conversion tracking – Understand exactly what’s working (or not) on your site.
- Improved customer insights – Know how visitors behave and where they drop off.
Our Courses
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- Google Analytics
- Google Tag Manager
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Who Should Attend?
If you are one of the following who is looking for leveraging Digital Marketing for personal or organizational growth, then PPC course is for you:
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Conclusion
Performance-based marketing offers a direct way to connect marketing spend with measurable results, making it a highly effective strategy for both career development and business growth. By learning performance-based marketing, students acquire valuable skills that lead to diverse job opportunities in digital marketing, advertising, and e-commerce. Entrepreneurs can leverage this marketing model to generate targeted sales and leads, optimize campaigns in real-time, and achieve higher ROI. With the integration of AI tools, businesses and marketers can further streamline processes, enhance campaign performance, and achieve scalable success.
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